Nike chose a man who kneels against America to represent their brand. They’ve never looked back.
In 2018, Nike made one of the most deliberately provocative corporate decisions in American history.
They chose Colin Kaepernick — a quarterback who became famous for kneeling during the national anthem to protest America’s law enforcement — as the face of their iconic “Just Do It” campaign.
The message was unmistakable. “Believe in something. Even if it means sacrificing everything.” Nike wasn’t just signing an athlete. They were endorsing his cause — a cause that characterized American police officers as systematically racist and brutal, that disrespected the flag that millions of veterans fought and died under, and that insulted the law enforcement officers who protect American communities every day.
This was not a neutral business decision. Nike’s CEO had previously sent a company-wide memo declaring “#BlackLivesMatter.” Nike went on to commit $140 million to racial justice organizations following the George Floyd protests in 2020 — organizations that advocated for defunding police departments across America.
In 2019 Nike pulled a patriotic sneaker featuring the Betsy Ross flag — the original American flag — after Kaepernick privately objected, claiming it had been co-opted by racist groups. Nike killed a tribute to America’s founding on the Fourth of July because their brand ambassador didn’t approve of it.
Nike is currently under an EEOC investigation for alleged DEI-related discrimination against white workers — the result of hiring quota commitments the company made publicly and tied to executive compensation.
This is a company that has repeatedly and deliberately chosen political activism over the values of the American customers who built their brand.
Every pair of Nike shoes funds this agenda.
Nike made over $50 billion in revenue last year. A huge portion of that comes from American consumers — parents buying their kids sneakers, athletes buying gear, everyday Americans who grew up with the swoosh.
That money funds a company that celebrated a man for disrespecting the national anthem, pulled an American flag shoe because an activist told them to, and committed hundreds of millions of dollars to organizations that want to defund your local police department.
You have a choice about where you spend your money. You also have a right to tell Nike directly what you think of their decisions.
Ready to send your message to Nike leadership?
Enter your name and email below. We’ll instantly unlock your pre-written message — edit it however you like, then send it directly from your inbox in one click (No spam. We’ll notify you when new campaigns are added. Unsubscribe anytime.).
Will boycotting Nike actually make a difference?
When organized and professional, consumer feedback campaigns have successfully influenced corporate decisions at Target, Bud Light, and other major brands. Our platform makes it easy to coordinate thousands of voices into a unified message.
Is this legal? Can Nike sue me for boycotting?
Boycotts are constitutionally protected free speech. Sending professional feedback to a corporation is completely legal. Our templates use respectful, factual language.
How is this different from just not buying Nike products?
Silent boycotts have no measurable impact. Corporate leadership needs to understand WHY you’re leaving and coordinate pressure to create change.
Do I have to use my real email address?
Yes – messages send from YOUR email provider, not ours. This ensures authenticity and prevents spam filters.